Global problem

Human error is behind more than 90 per cent of accidents worldwide, causing 1.5 million fatalities and 50 million injuries on roads annually.

ADAS equals safety

The economic damage from driver-caused vehicle accidents is around $600 billion globally, says Mobileye. This is one of the principle reasons its Advanced Driver Assistance Systems (ADAS) was developed as the answer to safe driving to try and reduce on-road deaths and the costs surrounding it.

What is its goal

What is ADAS? Put simply, ADAS offers the driver a range of protections against collisions and warns the driver of potential dangers and hazards on the road and gives them the chance to quickly remedy the situation while they are driving.

Its task is to prompt drivers through visual and audio alerts to get their attention back on the road, fix the situation and avoid a crash.

What it aims to do is focus on the most vulnerable road users – people – by systematically scanning the area in front of the vehicle and filtering out unwanted objects.

Advanced driver assistance systems - the answer to safe driving / Data Mobility Voice

Its protective features

What ADAS offers in relation to driver safety includes:

  • Lane Departure Warning (LDW) which can warn the driver of an unexpected or a lane departure that has not been indicated;
  • Forward Collision Warning (FCW) shows that unless the driver acts quickly and breaks – based on the available dynamics relative to the vehicle ahead – a collision is imminent;
  • ADAS also offers a series of “active” safety systems including Automatic Emergency Braking (AEB) which highlights an imminent collision and brakes without any driver intervention.
  • Other active functions include Adaptive Cruise Control (ACC), Lane Keeping Assist (LKA), Lane Centering (LC), and Traffic Jam Assist (TJA).

Safety first

In essence, ADAS is the answer to driver safety because it has six life-saving features in the one system. They are:

  • Pedestrian and cyclist collision warning;
  • Forward collision warning;
  • Lane departure warning;
  • Headway monitoring and warning;
  • Intelligent high beam control;
  • Speed limit indicator.

Visual & audio alerts

ADAS can determine some specific potentially-dangerous situations, and provides visual and audio alerts to help the driver avoiding or mitigating a collision.

Last but by no means least, feel confident that with this ADAS technology, which is one of the most advanced collision avoidance systems available anywhere, and is deployed in more than 25 million vehicles worldwide. That means our roads in Australia are getting safer too.

To find out more about Mobileye for your business, visit our information page here.

Advanced driver assistance systems - the answer to safe driving / Data Mobility Voice